I think this subject of Emojis on a professional page is largely up for debate across the industries as the target market ranges vastly throughout them. Some industries clientele would expect emojis, such as fashion, makeup, or beauty treatments. Equally, however, I would expect it could put somebody off if say their solicitor was posting a winking face on their latest social media update.
So where do we draw the line on what is acceptable?
Social media offers businesses an opportunity to get to know their wider client base on a more personal level. It allows you to interact with your target market on a level no other media form has offered previously. We as business owners should take full advantage of this knowledge when considering marketing angles. If for example, you are a driving instructor, your target market range would be mainly 17-25 year old. It would be expected in this age bracket that emojis would be an acceptable format to use in communication. It’s all about knowing your target market and the behaviors that trend within it.
How Do I Know How My Target Audience Will React?
If you are unsure of the latest trends within your target market range Queen B Marketing can help. I can offer a full marketing review which will assist you to read your audience and plan your marketing strategy. From as little as £150 one off fee, I can offer non-biased advice about how to target your clientele online. Call me today to find out how I can help your company 07507 138349 or click here to fill in a contact form on my website